I believe, it is because they are afraid that people will not purchase fish, if it is called Atlantic Salmon, because the majority of it in the Grocery chain is farmed.
But come-on, steel-head Salmon? I once argued with a half-witted meat clerk, who fool-heartedly faught for his own belief, that there was indeed a species called steel-head Salmon.
The fact is that, Steelhead, is a name for spawning Rainbow Trout, because they turn to a metallic steel colour.
Always makes me cringe when I see Steelhead salmon for sale.
