Ahhhh wig it's got everything to do with fishing gear being the most important item in the store !
Take grocery stores for instance... Milk is always at the back far corner of the store.. why
FACT - the longer you're in the store the more likely you are to buy something.
FACT - walking past 50 isles to get to what you want means your more likely to buy something you didn't go in there for
It's all to do with marketing and sales... don't for a second think that an item has been placed somewhere just because....there are serious studies that place items in certain locations for major reasons.
Why do stores not place much within the first 15 ft.. because you're too busy unzipping your coat.. it's a dead zone.
Cheaper items tend to be on the ends of isles to draw you down the isle.
Fruit and veg.. fresh prduce near the door for eye candy and for scent.. draw the customers in... I could go on and on
Millions go into designing stores... so back to square one.. fishing gear is the most important department..
